Inside Melroso: By Boe's Designer Annika Inez

Melroso’s founder and curator, Colette Tebele, curates her jewelry selection from designers around the world. She takes inspiration from different cultures to provide a collection of jewelry that makes the wearer feel confident and sexy by accentuating their natural beauty. Among these curated pieces are designs we’ve added from the popular jewelry brand, By Boe. You may have heard of By Boe and it’s found and designer, Annika Inez. The jewelry brand By Boe is becoming increasingly prominent in the fashion world. Here’s a bit about them and why their pieces inspire us.

The Woman & The Brand

Designer Annika Inez was born and raised in Malmo, Sweden. After spending a year exploring the West Coast, she make the final move to NYC and now resides on Cobble Hill in Brooklyn. By Boe actually started out as a tiny retail shop, self-named Annika Inez in 2000. This small shop had a variety of jewelry, created from a large array of vintage materials. In 2004, By Boe was started as “a response to the increasingly large demand for the specific pieces which were being sold in the store.” By 2006, By Boe has spread across the US, Europe and Japan. By Boe is now a jewelry brand that is a favorite of many celebrities and throughout the media.

The Jewelry & Designs

Influenced by her Scandinavian background Annika takes inspiration from sculptural shapes and forms in everyday life. People of NYC, being in nature and experiencing art and music are also large contributors to her design inspiration. She has also said that inspiring women are also her muses. By Boe is a contemporary jewelry brand that releases a collection seasonally. Featuring unique shapes not often found in jewelry designs, By Boe jewelry is dainty and firmly unique. In an interview with Line & Label, Annika describes her jewelry designs as “clean, simple, thoughtful with a juxtaposition between femininity and edginess.” We couldn’t agree more. Slim, dainty, gold and leather necklaces are perfect for the subtle look or layering for a more dramatic experience. Small, textured studs are the contrast needed to keep an ensemble looking smart. Open styled rings are one of our favorites to include in our “finger parties.”


Here at Melroso, we love how versatile pieces by designer Annika Inez are. By Boe jewelry pieces are light, delicate and edgy. We are happy to include By Boe jewelry pieces in our collection and are looking forward to seeing what comes next from this brand. Browse our full By Boe jewelry collection to find your new favorite! Share a selfie of you rocking your By Boe jewelry with #mymelroso. Interested in learning more about some of the other designers that are featured in Melroso’s collection?  Check out the inside look on Vanessa Mooney, Luv Aj’s Amanda Thomas or designer Amber Sceats.

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